It used to be so easy to shop. You went to the store, gave the cashier your money, got your change, and left. Not any more. Now, every transaction produces what can only be called "24 questions." I went to Sears today to buy a coat. For all of you who know me well, let it be said that I went by myself to purchase a coat that I liked without Judy. You immediately recognize that this could all be futile in the end – if she doesn’t like it, don’t put your money on me. But it did produce the following scenario. Cashier: Would you like to put this on your Sears charge card? Me: No maam. Cashier: Do you have a Sears charge? Me: No maam. Cashier: If you apply for one today you could get $15 off your coat immediately, even if you are turned down for it. Me: No thank you maam. The last thing I need is another charge card. Cashier: Oh there’s no obligation and there’s no finance charge. You’ll still get $15 off whether you ever use it or not. Me: No thank you maam. She rings up my coat. Cashier: That will be $59 – but if you open up a charge account today you could have it for only $44. Are you sure you don’t want to do that? Me: Yes maam. Cashier: You understand we do have to ask you all this. Me: Yes maam. I give her my money. Cashier: (Picking up a card of some sort) Would you be interesting in joining our "shopping club"? [It had a fancier name than that, but I can’t remember it.) Me: No maam. Cashier: You can earn points for everything that you buy and you could begin accumulating them with this coat. Me: No thank you. Cashier: Its very easy to join. Are you sure? Me: Yes maam. I’ll send my wife into join. She gives me my change. Cashier: [picking up something from the counter and swiping it through the machine]: Since you spent over $50 today, you are eligible for a free gift card. Me: Thank you maam. Cashier: It is worth $10 but can only be used on these dates. Me: Thank you maam. I’ll give it to my wife. She bags up my coat. Cashier: Oh, did I give you an invitation to our "Family and Friends VIP Night?" Me: No maam. Cashier: [picking up a flyer] Here it is. You are invited on Sunday between 6 and 9 pm for a special sale just for our important customers. Here, let me put it in you bag for you. Me: Thank you maam. Cashier: Now, is there anything else I can do for you today? |